7 Global Consumer Trends. How to attract new customers.

Having a super wide variety of services, a hight quality product and a friendly competent staff … but sometimes this is not enough. Do you know how to attract new customers and keep regulars? Have you ever wondered what your customers need and how you can offer it?

Knowing the customers and anticipate them, may be the key to success to meet their needs. We will analyze the international consumer trends for this year.

slow phone

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6 tips to fill your wellness center in Summer

The hotel is filled ,  the beach burst, the pool loungers are reserved from early but our beautiful spa practically empty …

sauna calor

We a haver  heard the comment “Oh what a  heat, so I do not want anything to use the spa” … Sounds familiar? You want to increase profitability and revenues also your spa during warmer months.

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Vine the new trendy marketing videosharing toll

Since over a month  when Twitter launched it’s new application Vine,, we have heard a lot about it. This is  social video sharing like You tube, but the new thing is this app lets you record and share videos on twitter, facebook  and on the page itself.

vine-app-screenshots

All of us that are using the microblogging are used to reduce our messages up to 180 characters, but with this new tool we will have to be be able to make an advertising campaign   in just six seconds.

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Gamification. Life is a Game

To reach your customer while queuing to check in the aircraft or practicing sports without disturbing them and even making  it also feels good  and motivated¡ It  seems complicated but it is not anymore, thanks to the gamification.

Gamificación is the application of game mechanics in non-recreational, to enhance motivation, concentration, effort, loyalty and other positive values common to all games.

angry birds                                                                              Angry Birds Game

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QR codes a range of possibilities for tourism

QR Codes is a practical marketing tool, very easy and very cheap
Taking “Tapas” in San Sebastian Bask Country and see the ingredients both in  French or English, find an original find a mosaic in the cobbled streets of Lisbon and  uploadded  tourist information and photos about the city, or visit the Miro Foundation and easy get  information about the work scope and the  painter … and all this just approaching your phone closer to a code to read it.  These are some of the advantages of the QR codes

 

There are many ways of relating to our client, but looking at consumer trends, we have to be especially outstanding those based on interaction with the mobile phone.

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Valentine’s day an opportunity to our hotel, spa or restaurant business

As each February at this point of the month comes the dreaded Valentine’s Day and we face the question of what to do this year. Whether you are someone who love this day as if you think a commercial development, surely you’ll appreciate a perfume created especially for you, a hot chocolate massage or a trip to a spa hotel in the middle of the cold snow.

So as managers of our hotel, spa and beauty centers, we should not miss this opportunity to create a tempting offer to publicize our businesses to reach local customers, to break the seasonality of winter, to raise awareness the food in our restaurant or to end product stock you had stored …

So get to work, let’s do something different and put a romantic note in our routine work.

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Collective Buying Clubs. Hipersegmentation and social networks.

Collective Buying Clubs. HIpersegmentation and social networks.

By now everyone knows the collective or group buying clubs, and more or less everybody has already done some shopping..

 

 

How this works? It is the sale of a product or service with a great discount on the regular price, this reduction is justified

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An authentic and luxurious experience. Barcelo Asia Gardens

Authentic and luxurious Thai Spa in Benidorm

I would like to share my opinion on this blog about the different spas I’ve been visiting. To begin with a positive review I will choose one of the spas that I liked most, the Thai Spa Asia Gardens Hotel.
First let’s start with the hotel, a 5 star Asian style Hotel, belonging to the spanish  chain Barceló.  The room was comfortable and well equipped,  the various outdoor pools some heated, lush gardens and the atmosphere of the hotel itself make you feel directly transported to Asia, despite you

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