The wellness and spa industry is a highly competitive sector, with many quality centers and high fixed costs. So in order to become profitable we must be able to reach our customers both real and potential.
The emergence of the Internet allows both smaller beauty center as most luxurious spa resort,
can reach consumers alike.It allows us to put ourselves on the map, to present our product, promotions and now let us to know the opinion of our users.
And what’s best online campaigns have an economic cost much less than those in which we use the traditional marketing.
We’ll start by creating our website,it should show immediately our business and our brand image, must also provide information such as opening hours, adress, and a map of how to get there, the phone number and email address, the menu of services, and any other useful information like if we have parking, our cancellation policy, rules of use of facilities, etc.
I recommend a simple, attractive and easily usable desing. We must preserve the image and content appearing on our website to be atreyentes and consistent with our center. In addition, this information should always be updated and enabled mobile phone or tablet.
Only 34% of spas in Spain have a website. Stanpa
According to Nielsen’s report Global Digital Shopping Report August 2012
According to Nielsen’s report Global Digital Shopping Report August 2012
- The number of Internet users is growing every year, as well as online shopping among the Spanish.
- The number of online consumers has grown 40% in the past two years.
Although if they buy on line or not, internet helps us gather information on prices, features and other details that help make the finally buying decision.
Are we done with our on line job here?
It is not enough with a good website. The emergence of the 2.0 environment Marketing 2.0. and social networks in recent years have led to a greater role web navigator. This has given rise to new opportunities for online marketing, so it is very important to our online Marketing strategic planning.
A piece of advice:
1. It is important to determine the person who will perform these tasks and if you decide to have or not to have a community manager.
2. Run periodic deals, considering your profitability. Find the time or day of the week on which our business is lower.
3. Once the campaign, always analyze or measure the effects. We will use this information for future actions.
4. Use viral marketing to encourage our users to share these offers with their friends.
5. Use social networks Facebook, Twitter, and the company blog. Encourage users through gifts, raffles … to participate with their comments and photos.
6. The feed back or user comments should be published in the most faithful and reliable as possible. We must reflect both positive and negative reviews, is the essence of this type of marketing, and otherwise we don’t establish confidence.
7. Chat with our users through social networks, reporting our news, schedule changes, new products, promotions launches … And of course answer questions and respond to possible criticism.
8. We will use networks to analyze also what the competition is doing.
9. It is very important to stay informed and updated, as it is a constantly changing industry.
As this is a subject so vast and always new, in next post I will discuss other forms of marketing and different TIC’s
You employ any of these tools in your center?
What results have you obtained?