The new Spa Manager. Education key to success
When selecting a spa manager, facing the challenges of the industry today, we might ask some questions.
Traditionally, the spa manager, is a professional from
the world of therapies or aesthetics
, and because of their experience and knowledge becomes responsible for the rest of his teammates and facilities management.
Furthermore, and in order to maximize revenue, implementing marketing policies and other strategies, another spa manager is introduced in the sector with higher 
business and administrative skills.
But what really need to know a spa manager?
Led by the housing bubble and in the hotels industry, the spa and wellness sector has greatly increased the number of centers. What has become into an oversupply of spas, this coupled with a more experienced and able to compare users, forces our spa to consistently differentiate from the competition, giving the highest quality service at the lowest cost.
To achieve this it is essential the role of a good spa manager.
A. Spa Manager Goals
- Leading the project in accordance with the vision and values of the brand
- Efficiently organize scarce resources available
- Achieving the economic objectives set
- Maximize the quality of experience based on consumer expectations
- Strategic Business Planning
B. Desired requirements of a spa manager:
- Diplom / Degree Area sports (Physiotherapy ) or Business Administration or Tourism
- or extensive knowledge and experience in the sector Spa
- Knowledge of aesthetics, beauty treatments, manual therapies
- Knowledge of cosmetology and hydrology
- Oriented to customer service and satisfaction expectations
- Experience in human resources management (risk prevention, training of team motivation, incentives …)
- Knowledge of languages
- Computer skills
- Management control and optimization of company profitability.
- Goal-oriented
- Knowledge of marketing and business skills
- Knowledge communication technologies. TIC’S and 2.0 environment
Given this range of requirements, the spa manager responsible is presented as a global manager, with broad knowing of therapies, new aesthetic and protocols trends, but also necessarily with a vision of highly oriented optimization of resources, to achieve the objectives economic and quality, and dynamic marketing strategy.
To cover this lack of knowledge or expertise needs they have emerged companies, schools, masters, offering with different quality training in different areas.
Wellness spain offers one, which for me is the most complete and updated is an online master with 500 hours, offered in conjunction with the Chamber of Commerce in Mallorca
There are others like Advanced Programme in Management Wellness & Spa, CESAE. Programa Superior en Dirección y Gestión Wellness & Spa, CESAE Duration of 500 hours, online format, Own Degree from the University Alfonso X the Wise.
In countries like Switzerland with a long history linked to thermal and spa world, years ago about offering training as MBA in International Hotel, Health and Spa Management MBA in International Hotel, Health and Spa Management
Other courses in UK are the London college of Fashion or Spa Management FdA online learning by University of Derby
In most master of tourism and Hotel management there are included already some spa subjects like universidad de Les Roches Les Roches University.
I think that promote training and retraining, attend to the different trade shows and conferences, as well as being curious and attentive to the news on the Internet, are the only way to improve constantly, and be prepared to respond and anticipate to the changes in our industry.
What do you think about this?